Perfect storytelling strategy will help you convert readers into your ideal target audience (and in potential loyal clients).
General Services
Copywriting | Campaign Conceptualization | Photo shooting direction | Social Media Scheduling and Publishing | Community Manager| About Me pages | Our Story pages | Full website copy| Landing pages | Facebook Ads | Emailers | Ghostwriting | Brochures | Back-of-pack copy | Guidelines | Recipe writing | Hard edits | Soft edits | Billboards | Social Media Channels | Naming | Branding| Captions | Blogging |Feed curation |Spanish-English /English-Spanish translationsClient References
PREP
About: Original in-depth research & UX for a new business in the Food & Beverage Industry. The result? A recruitment app that ensures you an ideal professional match!
Visit: https://www.prep-app.com/
Vivianie Díaz Arroyo
About: A Puerto Rican model decided to launch a shoe line for beauty pageants after she had a viral “cat walk” when representing Puerto Rico in Thailand. The branding and name was created having in mind thai language word for queen. Rayinie empowers every queen's journey on step at a time!
Visit: https://rayinie.com/
Aba
About: A very cool client! Is so fun and demanding working daily for the local leaders in laser hair removal world. Also, is led by women company so is super inspiring for me. From daily content for social media (posts, videos and stories), monthly campaigns, billboards, text messaging, blogging, email blasts to traditional media and many more.
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Post-it® Scotch®
Project: I love big brands that care about engaging and empathize with magisterium communities. 3M is one of them. This campaign named: “La caja de ideas” in which Post-it®, in its variety of products that capture and organize ideas, and Scotch®, in its diversity of tapes and tapes that stick in a clean and reliable way, had the initiative to bring and integrate their products into elementary school classrooms to make the teaching experience more fun and creative.
FERRERO®
About: “God works in mysterious way”. I was obsessed with Mon Chéri when I was a little girl. I patiently waited for Valentine’s day where I was always gifted with. Now, I get to make daily content not only for that hazelnut heaven on a bite but also for Ferrero Rocher, Raffaello, Collection and other Seasonal Products. Back to the previous art, you may wonder, “where is the copy here? Well, when the strategy is rooted in the client’s vision and brand guidelines, your job is to respect that and put all your heart into capture visual emotions or generate trendy interactions. You need to be there for your audience. Ferrero sells itself; it’s an absolute truth so sometimes is more about engaging with your people. Here in particularly, our target loves traditions so the point is once you finish eating the finest affordable chocolate in the entire world, get to upcycle their elegant packaging for Three king day eve tradition.
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Polytechinc Univeristy of Puerto Rico
About: Polytechnic University of Puerto Rico (PUPR) is a private, not-for-profit, coeducational, nonsectarian institution founded in 1966. You remember how much you wanted your collage to be there for you back in your college years? Well, the goal here is to remain relevant, assist students quickly, proofread every single institutional communication as many times as necessary so students do not hesitate to contact faculty with a good attitude. With my co-worker, the graphic designer, we deliver any request for almost any department of the University.
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