Victoria is a steps collector. A copywriter that also creates shoes with her own hands.
Victoria was born in the United States but raised in Puerto Rico. Has a B. A. degree in Modern Languages (Italian and French) with a double major in Advertising & Public Relations from the University of Puerto Rico, Río Piedras Campus. In 2019, she graduated from MA in Shoe Design at POLIMODA in partnership with Salvatore Ferragamo at Florence, Italy.
She has worked in the creative team with local fashion designers and had the chance to travel and work with them in Varna, Bulgaria. Currently, with more than ten years of experience in the creative department from an Advertising Agency, Victoria has expertise directing and creating digital and traditional content for both, local and international brands.
During her college years, she had the opportunity of summers abroad in Italy and France for language degrees. She spent her free time observing artisans and fell in love with the art of craftsmanship. Later on, she discovered a true interest for shoemaking. Victoria has received help in the craft from a cobbler near her office and mentorship at design studios in Brooklyn and Portland, USA.
Nowadays, she can tell that her passion and autodidactic education in shoe world led her to get accepted in a Graduate Program.
She believes in the quality of slow fashion and her goal is to create a local female presence in the industry with innovation and sustainability values. Currently, she teaches Shoe Design for Industrial Design students in SAGRADO university located in San Juan, PR.
When not creating advertising campaigns or making her own shoes, Victoria enjoys cooking with fresh products, traveling, having a cortadito with her grandpa, watching Godard’s films, outdoor activities, social justice, dancing flamenco and trying to make a better world for Leandro.